Dreamworks Aquires Chapman Entertainment

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September 20, 2013 by animationbusinessnews

DreamWorks Animation SKG logo

DreamWorks Animation SKG logo (Photo credit: Wikipedia)

According to ¬†Animation Magazine, Dreamworks recently acquired the library of Chapman Entertainment who is know for making what is know to the industry as preschooler properties such as Fifi and the Flowertots and Little Charley Bear. If you haven’t heard of these series, don’t feel bad, because they’re stop motion cartoons for little kids made in the UK.

Dreamworks Animation’s TV distribution operation will distribute the titles.

I personally would consider this a strategic follow up for Dreamworks after their aquisition of Classic Media, which held the rights to many classic cartoons such as Mr. Magoo, Casper the Friendly Ghost, and She-Ra, not to be confused with She-Zow.

Why is this strategic you ask? Because Dreamworks is currently in the process of ramping up their television distribution and creative licenses and intellectual properties, as shown in the recent deal they made with NetFlix to create over 1200 hours of content. In hopes to stay ahead of the trend, I believe they are trying to position themselves to be a leader in content in the wave of distribution starting where Disney distribution is lacking, which is in online content.

This news brings the Dreamworks Stock up about $0.40 per share since the beginning of the week, which looks like investors are taking the news with optimism.

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